If homeowners call Ring from outside his coverage area, it’s easy to refer a closer contractor like Hansen

If homeowners call Ring from outside his coverage area, it’s easy to refer a closer contractor like Hansen Shrinking service area Weekly mowing, blowing, trimming, edging, core aeration and snow removal: the majority of lawn care services offered by Ring Lawn Care and Hansen’s Lawn Care are identical. �The reason this works is that we stay in our own areas,� says Richard Hansen. �It enables our service areas to be smaller. Most people think that’s a negative because there’s not as much potential for business in a smaller area, but this enables less time driving.� Hansen stays within a 3- to 4-mile radius of Woodbury, while Bryan Ring focuses on a 7 to 9-mile radius of Stillwater. For example, Ring took on a customer in Oakdale. But the more he made the 20-minute drive, the more he told himself the property was too far away to be profitable, even though it was a sizable account. So he handed the account over to Hansen, who’s based less than 5 miles from it. �When you shrink your service area, you’re making routes denser so your profitability goes up and your expenses go down,� Hansen says. �If you’re not driving 15 miles to these clients, you can be more serviceable to them, especially with snow removal, where 15 miles could be several hours. Kristina MurrayKristina Murray extensive work experience that varies from programming to PR, I have come to learn that my passion is in digital transformations, digital business development and digital strategy. The analysis of data to improve an online position for any company is what drives me. – Digital Business Development / Strategy – Social networking strategy. – Digital advertising – E-Comercio

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